UX Designer & Website Manager

Creating Digital
Experiences That Matter

Your next digital project, built right. From UX research and wireframing to live e-commerce and community websites, every decision is grounded in real user insight and designed to perform.

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Gordonsville, VA

10% Traffic Growth · 81+ Performance Scores

Figma · Shopify · GoDaddy

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Design that puts
your users first

Background

With 5+ years across UX design, web development, e-commerce, and digital strategy, this work is built around one goal: giving your users a digital experience they actually enjoy. Projects range from health and wellness apps to community business websites and luxury e-commerce storefronts, each one grounded in thorough research and built to convert.

Skills

UX & Design

Wireframing Prototyping Usability Testing Figma Adobe XD

Research & Strategy

User Research Personas Competitive Analysis Digital Strategy

Web & E-commerce

HTML / CSS Shopify GoDaddy SEO Optimization Google Analytics Social Media

Let's Work Together

Whether you need a full website redesign, a new e-commerce build, or an app that works beautifully for your users, the process starts with understanding your goals. Ready to see what we can build? Get in touch.

Services

UX Design & Research

End-to-end user experience design covering discovery, persona development, wireframing, prototyping, and usability testing.

User Research & Personas
Wireframing & Prototyping
Usability Testing
Figma & Adobe XD

Web Design & Development

Custom website design and development using modern tools, focused on performance, accessibility, and search visibility.

HTML / CSS
GoDaddy & Squarespace
SEO Optimization
WCAG Accessibility

E-Commerce Management

Full-service e-commerce setup and ongoing management: product listings, UX optimization, and conversion-focused strategy.

Shopify
Product & Content Management
Conversion Optimization
Analytics & Reporting

Social Media Management

Strategic social content creation and community management to grow engagement and build a consistent brand presence online.

Content Strategy & Creation
Instagram, Facebook, LinkedIn
Community Engagement
Google Analytics

Work Experience

Website Manager

Tess & Co Jewelers, LLC

Jul 2025 – Present
Freelance
- Managing and optimizing a luxury e-commerce storefront for seamless UX and sales growth.
- Overseeing website functionality, content management, and e-commerce operations.
Social Media Manager

Horton Vineyards Inc

Jul 2025 – Present
Part-time · On-site · Gordonsville, VA
- Driving digital storytelling and community engagement for Virginia's premier vineyard.
- Developing and executing social media strategies across Instagram, Facebook, YouTube, and LinkedIn.
- Showcasing award-winning wines, vineyard experiences, and brand heritage.
Website Manager

Gordonsville Virginia Merchant Association

Jun 2024 – Present
Freelance
- Increased website traffic by implementing SEO best practices, resulting in a 25% boost in page visits.
- Streamlined user experience by designing intuitive navigation and engaging business directories.
- Maintained up-to-date website content enhancing user engagement and local business accuracy.
Medical Esthetician

Neroli Spa Med Spa & Beauty Lounge

May 2023 – Apr 2024
Full-time · Charlottesville, VA
- Performed detailed skin analyses and curated personalized treatment plans, increasing client retention by 30%.
- Supported team development by mentoring new estheticians on advanced procedures.
Lead Master Esthetician

Hand & Stone Massage and Facial Spa

May 2022 – Apr 2023
Full-time
- Led a team of estheticians, improving treatment consistency and client satisfaction scores.
- Developed and delivered training on advanced skincare techniques.
- Conducted thorough client consultations, increasing repeat bookings and product sales.