Tess & Co Jewelers
Ongoing e-commerce UX and website management for a luxury jewelry retailer, focused on seamless shopping experiences, content strategy, and sustainable sales growth.
Project at a Glance
Tess & Co Jewelers is a luxury jewelry retailer with a growing online presence. As the dedicated website manager and UX designer, I oversee all aspects of the storefront: from product presentation and navigation to content updates, checkout optimization, and performance monitoring. The goal is a seamless, premium experience that converts browsers into buyers and keeps them coming back.
Selling Luxury Online
Luxury jewelry purchases are deeply considered decisions. Customers want to feel confidence and desire through the screen, but poorly optimized product pages, slow load times, and clunky navigation can shatter that experience instantly.
The ongoing challenge is maintaining a storefront that feels as premium as the product: fast, visually elegant, and easy to navigate, while continuously improving based on analytics and user behavior data.
Key Focus Areas
- Product page UX and high-quality visual presentation
- Checkout flow optimization to reduce cart abandonment
- SEO improvements for organic discovery
- Mobile-first shopping experience
- Content strategy for new collections and promotions
A Continuous Improvement Cycle
Conducted a thorough review of the existing storefront to identify UX friction points, SEO gaps, and content inconsistencies.
- UX heuristic evaluation
- SEO technical audit
- Analytics review
- Competitor benchmarking
Developed a prioritized roadmap balancing quick wins with longer-term improvements to the shopping experience and organic visibility.
- Priority roadmap
- Content calendar
- SEO keyword targeting
- Conversion goals
Implemented UX improvements, updated product content, refined navigation, and maintained site health through ongoing management.
- UI & navigation updates
- Product page redesign
- Content updates
- Performance optimization
Monitor performance metrics continuously, using data to inform the next round of improvements in an iterative, results-driven cycle.
- Analytics monitoring
- A/B insights
- Conversion tracking
- Ongoing iteration
Storefront Design
Ongoing Impact
Overhauled product page layouts to prioritize high-quality imagery, clear sizing information, and trust signals that support luxury purchase decisions.
Implemented structured content updates for new collection launches, maintaining brand voice consistency across all product descriptions and promotional copy.
Established a site health monitoring routine covering performance, broken links, and mobile responsiveness to keep the storefront running at its best.
Need a Website That Sells?
From e-commerce strategy to day-to-day management, let's build something that works for your business.